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  • New name for Facebook? Critics cry smoke and mirrors


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    Facebook critics pounced on Wednesday (Oct 20) on a report the leading social network plans to rename itself, arguing it may be seeking to distract from recent scandals and controversy.

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    The report from website The Verge, which Facebook refused to confirm, said the embattled company was aiming to show its ambition to be more than a social media site.

    But an activist group calling itself The Real Facebook Oversight Board, warned major industries like oil and tobacco had rebranded to "deflect attention" from their problems.

    "Facebook thinks that a rebrand can help them change the subject," said the group's statement, adding the "real issue" was the need for oversight and regulation.

    Facebook spokesman Andy Stone told AFP: "We don't have any comment and aren't confirming The Verge's report."

    The Verge cited an unnamed source noting the name would reflect Facebook's efforts to build the "metaverse", a virtual reality version of the internet that the tech giant sees as the future.

    Facebook on Monday announced plans to hire 10,000 people in the European Union to build the "metaverse", with CEO Mark Zuckerberg emerging as a leading promoter of the concept.
     

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